11 Oct 2018

Crashed cars on display at dealerships

ANCAP to donate demolished cars to dealerships
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There’s nothing like the sight of a wrecked vehicle to make you think twice about the way you drive a car.

And to help new car-buyers understand just how safe cars of today are, ANCAP has come up with a plan.

The independent vehicle safety authority will donate some of it’s crash-tested vehicles to showrooms around the country.

While it might not appeal to everyone, it’s an important way to reiterate the importance and reality of vehicle safety systems.

ANCAP chief executive James Goodwin says having consumers able to see, touch and even sit in a vehicle that’s been crash-tested - complete with deployed airbags and visible duty contact points - is a unique experience.

“It is important we engage with dealers and consumers at the point-of-sale, and in particular, it is important we bring our display vehicles to regional dealerships as 66 per cent of all road deaths occur in regional and remote areas,” says Goodwin.

“With the introduction of automated vehicle technologies, the car buying experience must also change, to educate consumers on the benefits and function of safety assist features.”

A poll conducted by ANCAP says of the consumers that received safety information from dealers prior to purchase, the information played a direct role in the purchasing decision of 88 per cent of customers.

The list of vehicles to form part of the national display roadshow at the moment is a Mazda CX-5, Suzuki Swift, Hyundai Kona, LDV D90 and Toyota Corolla.

Kia’s Bathurst dealership already has a Kia Stinger on display which will soon make its way to other regional showrooms including Dubbo, Orange and Lithgow.

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