Chinese EV-startup Byton is set to bring its electric SUV to Australia in 2021 as the emissions-free car market beings to gather momentum.
Rather than being put off by the competition, Byton vice president of marketing Henrik Wenders says the company is counting on electric SUVs growing in popularity in coming years.
He says the company “will bring a right hand drive version in the second half of 2020”.
“We will start off in China, followed by the US and followed by Europe,” Wenders says.
“Then with the European markets in the second half of 2020 we will also include the UK which means that some markets like Australia, New Zealand and Japan most likely - of course we have to see the market demand - in 2021.”
Byton, which forms part of the Chinese-owned Future Mobility Corp, is headed by experienced executives from the automotive industry including Wenders, a former marketing executive for BMW’s i brand for electric cars, as well as co-founders Carsten Breitfeld, former BMW i8 program director, and Daniel Kirchett, former Infiniti China boss.
The new brand also poached electric car experts from a number of brands and it current EV technology promises 500km of electric range from its 350kW SUV.
The model features door-mounted facial recognition cameras in place of conventional keys, and a 49-inch widescreen display stretching across the full width of the dashboard is expected to integrate seamlessly with smartphones and wearable technology.
Byton says its SUV will be significantly cheaper than the Tesla Model X.
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