Kia is aiming to keep its slow-selling four-door fresh.
The South Korean marque has given the medium family sedan a price cut along with a mild makeover.
Kia has ripped $1100 off the price of the entry-level Optima Si, which now costs $33,390 before on-road costs. The Si no longer comes with navigation but it has had Apple CarPlay and Android Auto added to compensate and still provide access to navigation. The mid-size family-hauler has also received new headlights and a 7.0-inch infotainment screen.
The top of the range GT models have seen a price drop of $1200 to $43,290. The GT keeps navigation which is accessed through a revised 8.0-inch screen.
However, the price drop comes at the expense of electrical adjustment for front passenger seat and, while still heated they are are no longer ventilated. Kia has also deleted the GT's panoramic sunroof, high beam assist and tyre pressure monitoring.
On top of the changes to individual models, all Optimas get a mild styling revision that includes a refreshed front grille and fascia, rear panels and wheels. Kia has also reworked the Optima's ride and steering.
Kia Australia's chief operating officer, Damien Meredith, stated the brand is constantly updating products to keep them relevant.
"With the pace at which the new car market is changing – not just new product but variations in consumer demand – it is critical to keep product fresh and relevant," said Meredith.
"Optima has been a key Kia model, for a number of reasons, for more than half a decade and keeping it fresh and market relevant is a constant review process."
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