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Mitsubishi Australia Claws Its Way Forward Photo:
Mike Stevens | Apr, 15 2008 | 1 Comment

The Australian arm of Mitsubishi, Mitsubishi Motors Australia Limited, have today announced a solid sales growth for the first quarter of 2008. The Colt and its topless sibling the Colt Cabriolet are both up nearly 25% both, which is no small effort no matter how you slice your quarters.

The Express has had some not inconsiderable growth as well, which surprised me somewhat given how old that thing is now. On price alone though, it's a great alternative to the newer and more expensive vans going around.

Conspicuously absent from the list is, of course, the presence of a large family car. In these days of excessive fuel prices though, one wonders if a large family car?at least a regular petrol model?will continue to be a high priority for manufacturers in the years to come.

Check out the full press release after the chop.



Mitsubishi Motors Australia Limited (MMAL) has continued to consolidate sales growth during the first quarter of 2008, and has maintained its sales rate for the month of March.

The company recorded 16,690 sales during the period January to March this year, a 5.5 per cent increase on the same period last year, to achieve an improved market share of 6.3 per cent and stay ahead of the market?s increase of 3.3 percent.

On a monthly basis, MMAL recorded a total of 6,183 sales for March ? a slight reduction (by 18 sales) on the previous year ? but an improvement in market share which rose to 6.8 percent from 6.6 per cent in March 2007. Robert McEniry, Mitsubishi?s President and Chief Executive Officer, said the company was taking a ?slow and steady? approach to its sales growth. ?Mitsubishi?s goal remains to consolidate our sales growth in line with our new fully imported product strategy and steadily increase our market share and volume across the next five years. ?We have a fresh, broad based range of vehicles in almost every segment showing growth in the Australian market, and we are constantly examining potential products for opportunities to increase our market coverage,? Mr McEniry said.

The company?s imported product line up showed strong increases, with results ranging from steady consolidation to incredible growth. Individual results on a year-to-date basis included:

? Colt Light Car Up 24.8 per cent

? Colt Cabriolet Up 27.5 per cent

? Express Up 14.0 per cent

? Grandis Up 2.7 per cent

? Lancer Up 6.4 per cent

? Outlander Up 13.1 per cent

? Triton 4x4 Up 30.3 per cent

? Triton 4x2 Up 367.8 per cent (limited availability in 2007)

The 24.7 per cent decrease recorded by the Pajero SUV during the quarter was in response to a variance in the sales result in the previous year, brought about by the fulfilment of pre-orders for the then-new model in March 2007. In final run-out mode, the 380 sedan also showed an expected decrease in sales. Mitsubishi will launch a range of new vehicles over the next twelve months, including the latest version of the legendary Lancer Evolution, the all-new Lancer Ralliart, a premium version of the Lancer sedan, and a Lancer Sportback hatch model.

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