MINImalism Aims To Use Only The Time You Can Give It

MINI has launched a new campaign through its website called 'MINImalism'; its aim being to give you (and me) as much information about the MINI as it can through an animated and spoken presentation.

What's different is that it will only take as much of your time as you're prepared to allow it.

Using a sliding time bar along the bottom of the presentation, you’re asked to select how much time you can spare out of a full minute. If it’s only 30 seconds, the presentation will select the information it can tell you in that amount of time, and then do its thing.

Of course, if you get tricky and allow it, say, 26 seconds, you’ll get that same 30 seconds worth of information, but at a slightly faster speed.

Despite that small oddity, it’s a brilliant idea and well worth a look. And you will actually learn something useful about the MINI. Click here to take a look.