Forget what you think you know about caravans and their direct link to Land Cruiser-toting retirees. Caravans are now officially the preserve of the coolest kids on the block.
In a joint-venture concept by MINI and Airstream Inc, the two cultural icons are about to present a one-off Clubman Cooper S and Airstream caravan designed by furniture brand Republic of Fritz Hansen.
Sound confusing? Itâ€™s one hell of a collaboration, yet strangely appropriate.
The concept will make its debut at the Interni Design Energies exhibition in the courtyards of UniversitÃ degli Studi di Milano during the upcoming Salone del Mobile show held in Milan. I know itâ€™s a mouthful, but stay with me.
Republic of Fritz Hansen is a Copenhagen-based firm specializing in functional, minimalist design.
Using the outdoor lifestyle aspects of surf culture, the firm has created a fresh new look for the Clubman and Airstream caravan.
Inside the Airstream, new interpretations of Arne Jacobsonâ€™s â€˜Eggâ€™ and â€˜Swanâ€™ chairs will feature, along with a table and four unique â€˜Series Sevenâ€™ chairs giving plenty of accommodation for entertaining while on the road.
The 'modern surfer' look is capped off with wood paneling, a waterproof interior and a fold-out sunbed.
Jacob Holm, the President and CEO of Republic of Fritz Hansen says of the concept: â€œHere at Republic of Fritz Hansen we are thrilled with the collaboration and really look forward to introducing this unique and eye catching concept.â€
The MINI up front of the specialist outfit will share the same exterior cues as the Airstream itâ€™s pulling, as well as a black and green neoprene â€˜wetsuitâ€™ interior.
Mechanically, the Clubman Cooper S features the same turbocharged 1.6 litre engine available across the Cooper S range.
â€œIt has always been important for us to implement new products and ideas in unconventional ways,â€ said, Andreas-Christoph Hofmann, Head of MINI Brand Communication, â€œThe concept MINI and Airstream, designed by Republic of Fritz Hansen, presents a surprisingly different way of using a MINI and an Airstream with a design, which consciously transcends into the world of the surfer.
At the same time, we have achieved a successful co-operation with two international cult brands which authentically embodies the MINI attitude to life.â€
â€œPartnering with MINI was a given,â€ said Bob Wheeler, CEO of Airstream, Inc. â€œAs one of the oldest manufacturers of recreational vehicles in the U.S. and MINIâ€™s longstanding history producing unmistakable sport cars, we knew that we would make a dynamite team.â€
The Mini Clubman Cooper S and Airstream Concept by Republic of Fritz Hansen will debut at the Salone Internazionale del Mobile in Milan from April 22nd.