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Mercedes-Benz Trademarks GLB Name, New Small SUV Inbound?

How much segment fragmentation is too much? When it comes to the world of SUVs, luxury automakers have gone wild in recent times with new segment-splitting models – with BMW being one of the most prolific. But Mercedes-Benz isn’t shying away from


How much segment fragmentation is too much? When it comes to the world of SUVs, luxury automakers have gone wild in recent times with new segment-splitting models - with BMW being one of the most prolific.

But Mercedes-Benz isn’t shying away from that game either. According to UK magazine Auto Express the German automaker recently registered the GLB name, which could indicate its intent to plug the gap between its GLA entry-level SUV and the GLC midsizer (below).

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