Mike Stevens | Jul, 08 2008 | 3 Comments

Spending hundreds of thousands on a CGI TV commercial? Bah! With its new telly ad, Lexus has tried something a little simpler, a bit more grassroots, significantly more enjoyable, and a heck of a lot more poignant.

The video above shows NASCAR driver Scott Pruett chucking a Lexus IS-F around a race track, while James Sloyan?actor and longtime voice of Lexus USA's usually more tame commercials?attempts to read some marketing mumbo from a sheet of paper. It really is 30 seconds of genius and a bloody good indication of how much fun the IS-F can obviously be.

Come on Lexus Australia, sort it out!

 
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