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Hummer Sale Falls Through, GM To Close Brand Down Photo:
 
 
| Feb, 25 2010 | 7 Comments

GENERAL MOTORS HAS announced today that it will close the doors on Hummer after Sichuan Tengzhong confirmed it had failed to win Chinese Government approval to buy the SUV brand.

"One year ago, General Motors announced that we were going to divest HUMMER, as part of focusing our efforts on Chevrolet, Buick, GMC and Cadillac going forward. We have since considered a number of possibilities for HUMMER along the way, and we are disappointed that the deal with Tengzhong could not be completed," John Smith, GM Vice President of corporate planning and alliances said.

"GM will now work closely with HUMMER employees, dealers and suppliers to wind down the business in an orderly and responsible manner."

Under the proposed deal, Tengzhong was to take ownership of the Hummer brand and trademark, along with all patents and intellectual property for the manufacture of existing Hummer models.

The announcement comes only one day after the American carmaker completed the sale of Saab to niche sports carmaker Spyker.

All is not lost however: as was the case with Saab, GM has confirmed it will entertain other bids for the Hummer brand during the wind-down process.

GM also confirmed it will continue to provide spare parts and honour warranties for Hummer customers around the world.

 
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