It?s all smiles at Honda Australia lately, with the Japanese brand celebrating its third-best January ? amidst troubling times generally ? in its forty years in the Australian market.
With a tally of 5013 vehicles sold for the month of January 2009, Honda?s market share increased to 7.5 percent, up from 7.3 percent for the same period in 2008. No doubt due to the release of the all-new Accord and Jazz models, the brand?s share of the passenger car market jumped from 8.9 percent to 10.4 percent.
The Honda Accord Euro (read TMR's road test) raised its share by 21.4 percent over January 2008, and was Australia?s best selling fully imported medium sized car. The Honda Accord pulled out a huge 150.2 percent increase, and now holds 11.3 percent of the large car segment.
Honda Australia Managing Director and CEO, Mr. Yasuhide Mizuno commented, ?2009 has certainly started well for us. Our two award winning Accords have come out of the blocks strongly, while the Jazz continues to attract more and more customers every month?.