Holden Entering Sportwagon In 3000km Global Green Challenge

DEMONSTRATING ITS COMMITMENT to the company's all-new Spark Ignition Direct Injection (SIDI) engine technology featured in the 2010 Commodore range, Holden will enter an Omega Sportwagon in this year's Global Green Challenge.

A 3000 kilometre trek down the centre of Australia from Darwin to Adelaide, the Global Green Challenge will put the SIDI technology to work testing Holden's claimed 13 percent fuel economy boost.

Held from the 24th to the 31st of October, the Global Green Challenge (formerly the World Solar Challenge) sees manufacturers, universities and private organisations from around the world facing off to prove - and improve - their latest advancements in alternative fuel and fuel-saving technologies.

Holden Chairman and Managing Director Alan Batey pointed to the carmaker's Omega Sportwagon Global Green Challenge entry as a practical demonstration of the SIDI technology's fuel-saving capabilities.

“Our strategy of providing customers with better fuel efficiency today and next generation fuel advances for tomorrow is driving everything we do,” Mr Batey said.

Mr Batey said that Holden intends to use the Global Green Challenge as a way of demonstrating the company's commitment to reducing its overall impact on the environment.

“There is no better way to demonstrate the efficiency gains made through the introduction of SIDI technology than in a real-world event such as this, held over a distance that many Australian families cover each year.

“It will go a long way to showing that fuel-saving technology is not the exclusive domain of small, expensive niche vehicles.”