GQbyCitroen: Citroen Teams With GQ Magazine For New Concept

CITROEN HAS TEAMED with GQ Magazine to develop the GQbyCitroen concept, described by designer Mark Lloyd as the "the perfect car for the GQ man". The concept, its name a play on the GTbyCitroen concept, is set to debut in the magazine's April issue.

While Citroen has yet to reveal the full details, the GQbyCitroen is powered by a hybrid system that combines a direct-injected 1.6 petrol engine with an electric motor. The 0-100km/h sprint is reportedly covered in 4.5 seconds and top speed is listed as 250km/h.

Lead by GQ UK Editor Dylan Jones, the GQbyCitroen was designed by Mark Lloyd, the man behind the upcoming 2011 Citroen DS3. Inside, the interior design was managed by Patrick Grant, Creative Director for E. Tautz, a Savile Row tailor.

Lloyd described the concept as confident, sophisticated and elegant, with an eye towards the future.

"Where this car works so well with GQ is that it fits with the current attitudes of conspicuous consumption. It is understated rather than in-your-face, sleek rather than macho," Lloyd said.

The GQbyCitroen will be launched in London this week, and more details are likely to follow the event, as well as in the April issue of GQ.