GM taking the Muscle Car out of Camaro Photo:
Steane Klose | Mar, 23 2008 | 0 Comments

For those that can remember, the Australian muscle car era of the 70?s saw hi-po GT Falcons, Monaros and Chargers tearing up our roads. Big American V8?s and straight sixes with multiple-carbs, stronger gearboxes, special wheels, boot spoilers, handling packs and improved brakes were all part of the various packages.

And then there was the standard versions, which shared the same bodies and even looked similar from a distance to the novice but the reality was that they featured a smaller cheaper ?horsepower challenged? engine and had little else in common. Still, people lined up to buy them. The hi-po version may have been out of their price range but the 'bogger' was the next best thing.

Taking a leaf out of Muscle car history, GM is now shying away from calling their upcoming Camaro a ?muscle car?, instead they want to focus our attention on fuel economy, a sporty ride and handling along with the unique design and V6 power!

?We won?t position it as a muscle car. The mainstream positioning will be fuel economy, design and a V-6,? said Mark LaNeve, GM-North America?s vice president of sales and marketing.

The reality is that GM cannot afford to sell a few hundred thousand Camaros each year with V8?s that are only able to achieve around 20 miles per gallon. So, the focus will be placed on a direct injection V6 version of the Camaro and even a rumoured four-cylinder turbo version.

This approach is nothing new to Australians, as our manufacturers have always used their halo cars to excite interest in and sales of the standard versions, but a four-cylinder Camaro could be taking it all a bit too far.

Thankfully, a V8 Camaro will still be available but one wonders for how long.

[Source: Autoblog]

Filed under GM camaro News
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