With such as fuss being made about the Hyundai Genesis sedan, SsangYong?s very own version of the same large luxury car format, the Chairman W, almost slipped through to the keeper. Sharing many similarities to all number of cars, SsangYong?s CEO Choi Hyung Tak has stated;
?We?ve thoroughly analyzed the Lexus LS430, Audi?s A8, BMW?s 750 and other potential competitors for the launch of this model. Our aim is to compete with those world-class models, not with large local models.'?
?Other potential competitors? obviously includes Mercedes, with many design cues being ?borrowed? from the German marque along with the V8 pictured that looks uncannily like the sort of powerplant you?d find in the nose of a big Benz.
The Chairman W will be powered by either a 3.6-litre V6 or the 5.0-litre V8 pictured, both of which will be available with a seven-speed transmission. Unlike the soon to be replaced Chairman that hasn?t sold well in Australia, the new model will be just that. No hand-me-down superceded Mercedes-Benz chassis, this Chairman will be a luxury contender in its own right.
Expect big things from SsangYong with the Chairman W, in much the same way that the Hyundai Genesis may change the way we think about Korean cars.