Mazda announced today that their cool looking Mazda2 (known as the Demio in Japan) has been named the 2008 Automotive Researchers' and Journalists' Conference of Japan (RJC) Car of the Year. Achieving the top-spot has seen the new Mazda2 sweep aside rivals in the shape of the just launched Subaru Impreza and Honda?s Jazz.
In fact, so dominant was the Mazda2's win, it amassed an incredible 403 points, 127 points more than the second placed Jazz. The Mazda2 becomes the fifth Mazda to win the prestigious Japanese Car of the Year award since its inception in 1991. It is Mazda's first win since the RX-8 took the award in 2003, one year after the Mazda6 (in 2002).
"We're pleased to be chosen again by the RJC for the Mazda Demio, the first new model we introduced after announcing our Sustainable Zoom-Zoom long-term technical development vision this year. We appreciate these accolades as a validation of where we are going with our products. Looking ahead, we will continue to strive to make cars infused with the Mazda spirit," said President and CEO of Mazda, Hisakazu Imaki
Mazda have also taken out the best SUV gong with their acclaimed CX-7. The Mazda CX-7 is a crossover SUV which was highly evaluated by the RJC for its powerful and responsive driving dynamics thanks to its eco-friendly 2.3-litre direct injection turbocharged engine and six-speed Activematic transmission and the stable, comfortable ride quality provided by its suspension.
The RJC is comprised of researchers who study automotive engineering and automotive journalists. One of the organization's activities is the annual selection of the RJC Car of the Year, Import Car of the Year, Technology of the Year and other awards.
Models eligible for the 2008 RJC Car of the Year competition came from a field of 22 vehicles launched for sale in Japan between November 1, 2006, and October 31, 2007, with an annual production volume exceeding 5,000 units.