The road ahead for Jaguar Land Rover appears a little less rocky. According to the UK?s Just-Auto, the combined businesses of Jaguar and Land Rover have staged a turn-around over the last twelve months, to the tune of some $US1.6 billion.
Land Rover is said to have made a profit of $US1.2 billion last year, while Jaguar managed to curtail their losses to ?just? $US100 million, which represents a significant turnaround on their combined $US500 million loss in 2006.
Ford is expected to finalise the sale of both brands to India?s Tata Motors over the coming months with an expected sale price of a little over $US2 billion.
It could be argued that Ford are selling at an opportune time, in order to take advantage of a higher sale price due to the improved performance of the brands, or it could be argued that Ford has squandered billions of dollars and is selling out just as their time, effort and money start to pay dividends.
As with the sale of Aston Martin I tend to lean towards the latter assumption.