The expected shake-out at Chrysler LLC has begun with the announcement overnight of the automaker???s plan to drop four models from it???s line-up, along with a corresponding 12,000 jobs. Getting the axe are the Chrysler PT Cruiser convertible, Chrysler Pacifica, Chrysler Crossfire, and the Dodge Magnum.
Chrysler have cunningly announced the model culling and the lay-offs together although the reality is somewhat different. Over 1,000 management positions are being terminated and the outgoing models are being replaced by new models including the Dodge Challenger, Dodge Journey and Aspen/Durango Hybrids.
The PT Cruiser remains Chrysler???s third best selling model despite sales for September being down 27 percent. While the convertible is being axed Chrysler claims to have listened to the fans of the wagon variant who ran online petitions against it being dropped as a model.
The Crossfire has been sold in Australia by Chrysler but at best received a luke warm reaction so its end comes as no real surprise.
The big news here is not the axing of the largely out-of-date models but the job cuts. Chrysler LLC have made it known that they intend to reduce their workforce by 20 percent by the end of 2008 and they are doing it in an effort to remain viable as a business against the likes of the Toyota juggernaut.