Future Alfa Romeo and Mini Products May Share DNA Photo:
Steane Klose | Jul, 09 2008 | 2 Comments

So, what do Mini and Alfa Romeo have in common? Well, they both currently favour front-wheel-drive platforms, their brands have largely been established on the success of their small cars and in the not too distant future the similarities could extend even further.

The BMW Group and Fiat Group Automobiles (FGA) have announced that they are considering the possibility of co-operating in the areas of components and architectures for their Mini and Alfa Romeo vehicles.

One exciting aspect of the possible cooperation is that BMW will provide FGA with support and the benefit of their experience in re-launching the Alfa Romeo brand in the North American market.


A Memorandum of Understanding to this effect has been signed by Friedrich Eichiner, member of the Board of Management of BMW AG responsible for Corporate and Brand Development, and Alfredo Altavilla, Senior Vice President, Business Development, Fiat Group Automobiles and CEO of Fiat Powertrain Technologies.

"We are currently examining with the Fiat Group possibilities for the joint use of components and systems in Mini and Alfa Romeo vehicles in order to achieve economies of scale and thus cost reductions within the framework of our Number ONE strategy", Eichiner said on Monday in Munich.

?The proposed co-operation with BMW is a significant cornerstone of our strategy of alliances. We are delighted to work with such an esteemed and respected partner in the automotive industry with the clear objective of improving the competitive position of both parties,? said Sergio Marchionne, CEO of Fiat Group and Fiat Group Automobiles

The two partners have agreed not to divulge details of the possible collaboration. If all goes well with the current discussions there should be more news on this subject towards the end of the year.

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