This striking new design is the latest in a combined effort from Fordâ€™s new global engineering team which features German, English and North American blue oval designers, now based in Cologne. Their task was to design Fordâ€™s next small car and they were given few boundaries.
From the massive lower grill at the front of the car through to the low, pillarless roof line, this concept is a step in the right direction for Ford. The Verve Concept may well be the next Fiesta, although I doubt it will include those neat 2-piece 18â€ wheels (or the model for that matter).
The Verve combines the Mazda 2 platform (as part of the Ford shared global vehicles strategy), with the design teams â€œkinetic designâ€ philosophy, incorporating cues of â€œmuscularity and agilityâ€.
The interior takes cues from todayâ€™s technology generation and their favourite toy, the mobile phone, with the centre of the dash resembling a huge Nokia.
Designed for todayâ€™s "demanding and fashion-conscious" generation the Verve will be officially unveiled at the Frankfurt Motor Show (IAA) in a few weeks. The Verve is the first of three small car concepts that Ford will be releasing at various motor shows over the coming months with a view to gauging public reaction to the new designs.
[Source: Automotive News]