Fiat 500 to feature as celebrity challenge race car at Australian F1 GP Photo:

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Steane Klose | Dec, 13 2007 | 0 Comments

This year has proven to be a big year for Fiat’s little 500, having won numerous awards including European Car of the Year and the fun isn’t over yet, with Fiat announcing today that the 500 is to be driven in the Celebrity Challenge race at the 2008 F1 Australian Grand Prix in Melbourne.

“In keeping with our fresh approach to the 2008 Grand Prix there could be no better choice of car for the celebrity race than the Fiat 500,” said Drew Ward, CEO of the Australian Grand Prix Corporation.

The first of the celebrity challenge Fiat 500’s was unveiled today and it is unique for a number of reasons. It’s the first Fiat 500 to be seen in Australia or New Zealand; the first right hand drive model to be seen anywhere in the world; and the first racing version to be seen anywhere in the world.


The 2008 celebrity challenge will feature famous names from Australian sport, with a ‘Sporting Legends’ theme set to inject plenty of competition into next year’s Celebrity Challenge.

Australian Rules star Luke Darcy and Wallaby speedster Ben Tune were announced today as the latest drivers in the all-star line-up. They join former Collingwood captain Nathan Buckley on the starting grid at the March 13 – 16 event, with plenty more big names to come.

“With its outstanding advance sales, its unique parentage and cheeky good looks, the new Fiat 500 is already a celebrity in its own right,” said David Stone, General Manager for Fiat Cars in Australia.

The Fiat 500 is currently the most sought after car in Europe and Australian and New Zealand production has already been snapped up for the first three months of supply, even without prices and specs being announced.

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