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Ferrari Will Steer Clear Of Four-Door Fad, CEO Says Photo:
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Mike Stevens | May, 07 2010 | 0 Comments

FERRARI CEO Amedeo Felisa has reaffirmed the supecar maker's position on sedans this week, promising that no Ferrari will ever sprout a second pair of doors.

Speaking with British magazine Autocar, Felisa said that the trend towards four-door coupes among Ferrari's rivals has not affected the company's resolve.

“As Enzo would say, we will never do four doors,” Felisa said. “And we will keep this tradition.”

Felisa said that while strict emissions regulations were the motivation behind the company's push toward hybrid and stop-start systems (technologies it would otherwise be unlikely to pursue), "there is no regulation forcing us to do four doors."

He added that the brand's current and potential customers have not expressed a desire for a four-door Ferrari, saying that if buyers want such a car, there is always Maserati - a brand with more than enough cachet of its own.

"I’m not saying four doors is not right for the image, but it’s not part of our heritage,” Felisa said.

Ferrari recently outlined its product plans up to 2013, including a replacement for the 612 Scaglietti, a new hero car to follow in the Enzo's footsteps, and a convertible version of the new 458 Italia.

 
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