Over the Grand Prix weekend you could be forgiven for thinking Ferrari would be solely focused on the track-side action. But while the Maranello crew launched its 2009 assault in the Formula One season, it also used the weekend to launch a new website.
The new Ferrari.com site is a richly interactive multimedia experience , bursting with content for owners and Prancing Horse fans alike. There's even a Maranello Experience section, offering a virtual guided tour of facilities at the complex.
The site also allows visitors to build their own car from the current range before taking it for a virtual spin around the Mugello circuit and pitting their results against those of Michael Schumacher. The Schu can also offer advice on the best way to improve lap times around the circuit.
During F1 events, the site offers a virtual pit-lane experience. Results from previous years can be compared and telemetry from the cars can be viewed. Ferrari test driver Marc Gen? will also be on hand to meter out advice.
Possibly the most appealing feature of the new website is the personal blogs of Ferrari's F1 drivers, giving fans an insight into just what occupies the minds of the drivers outside of the race-day events.
To keep Fezza fans immersed in Ferrari culture, there are over 2100 images, 600 video clips and 500 articles with constant updates.
The site may be a touch slow on some connections, but is well worth the experience, regardless of whether you?re a Ferrari fan or not.