Setting a new world record. Is there a better way to let people know how good your product is?
Buell has set out to achieve just that with its 1125R liquid-cooled sportbike.
Rather than attempting something as mundane as a best 0-100km/h time or highest top speed, Buell chose to attempt setting a record for the fastest bike... on ice.
Stunt rider Craig Jones was selected to
hang on pilot the modified Buell as it blasted across a frozen Lake Dellen in Sweden.
Studded tyres and a shot of nitrous oxide were added to the 1125R and resulted in a top speed of 238 km/h (148.7 mph).
But was that enough to bag Buell a world record? Unfortunately, the jury is still out on that particular point, with no-one being able to confirm just what Buell has managed to achieve... yet.
Check the video below to see Jones and the Buell in some high speed ice action.