news

BMW SUV Sales May Overtake Passenger Cars Soon

One out of every two BMWs sold in Australia may soon be an SUV, as sales of high-riding wagons for the German luxury brand fast approach parity with the marque’s passenger car range. Buoyed by rising sales of the new BMW X1, X4 and X6 and aided b


One out of every two BMWs sold in Australia may soon be an SUV, as sales of high-riding wagons for the German luxury brand fast approach parity with the marque’s passenger car range.

Buoyed by rising sales of the new BMW X1, X4 and X6 and aided by relatively stable volumes of the evergreen BMW X5 (which dominates the large luxury SUV segment) and X3, BMW’s SUV product portfolio is growing its share of overall brand sales.

There is strong growth in what we call the UKL segment, small cars are certainly the fastest-growing segment in the premium market,” BMW Australia Managing Director Marc Werner said to TMR.

“However we are seeing that there is a shift from passenger cars to SUVs.

“Last year we had around 40 percent SUV sales [of total BMW volume], but we see that growing in the near future to 50 percent.

“We don’t know if that will happen this year or next year, but certainly in the near future.”

Last year the X5 overtook the 3 Series in sales to become BMW Australias most popular model, with 4181 X5s finding owners in 2015 compared to 4146 3 Series sedan/Touring sales over the same period.

BMW News and Reviews

Chat with us!







Chat with Agent