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BMW Celebrates 10,000 1 Series Sales In Australia Photo:
 
 

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Mike Stevens | Mar, 10 2009 | 4 Comments
  • BMW 1 Series exceeds 10,000 Australian deliveries
  • 75 percent increase in 1 Series sales in 2008
  • Coupé and Convertible dominate sports car segment

When the 1 Series first arrived in Australia, BMW dubbed it “The One For Drivers”.

It seems those drivers agree, with sales for the first month topping 700 units and, in the first year, more than 2000 1 Series cars found a home with Aussie buyers.

The sales figures continued to climb with the release of the Coupé and Convertible, and 2008 saw a total of 3124 units sold.

Now, in February 2009, BMW has delivered its 10,000th 1 Series in Australia.

The BMW 1 Series came to Australia in 2004 – the same year it landed in European showrooms – and the first model available was the 120i.

bmw_1-series_01

Producing 110kW (147hp) via its 2.0 litre four-cylinder VALVETRONIC engine, the 120i was soon followed by the 118i and 116i.

Drivers demanded more though, and in 2005 BMW gave them the 195kW (261hp) 130i with a 0-100km/h time of 6.1 seconds.

In May 2006, a 2.0 litre turbo-diesel was added to the lineup in the form of the 120d.

With changes across the 1 Series range in 2007, the 120d diesel was upgraded to an aluminium block, and power jumped to 125kW (167hp).

January 2008 saw the arrival of the BMW 1 Series Coupé, at the Brisbane Motor Show. The range-topper was the 135i Sport, offering a belting Twin Turbo 225kW (301hp) straight six – declared the 2007 International Engine of the Year.

bmw_1-series_02

The 135i was joined by the 160kW 125i in May, which TMR reviewed recently, along with the 1 Series Convertible, which stood out as the first premium compact drop-top from BMW in three decades.

Since hitting showrooms last year, the 1 Series coupé and Convertible have dominated the sub-$80k sports car segment, and have this year grabbed a 22 percent share of the segment.

bmw_1-series-specs-and-pricing

 
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