Remember when Sonic the Hedgehog first appeared in a Nintendo video game? No? Right. All you need to know is that Sonic is a Sega property, and Nintendo was of course Sega?s mortal enemy. When Sega stopped making consoles, Sonic the Hedgehog had nowhere to go ? so the two companies came to an agreement.
On consideration, the discussions between BMW and Daimler ? Mercedes-Benz?s parent company ? aren?t much like that at all.
It seems the two companies - traditionally regarded as arch-enemies ? are taking a good hard look at the idea of swapping 7 percent shares in the other?s company, so as to foster cooperation between the two and present a stronger front against foreign luxury marques.
However, the Quandt family ? which owns 46 percent of BMW ? has expressed concerns that despite the proposed benefits, any cross-ownership could lead to a takeover attempt by Daimler.
It?s believed that the German government has already been consulted about the proposal and the matter of a possible anti-trust issue has been raised.
The two companies are hoping to cut costs by sharing internal components ? a move which would save BMW and Mercedes-Benz millions in development and production.