As predicted back in November, German automaker Audi has, for the first time in its history, recorded over one million vehicle sales in a year. With a worldwide sales increase of 4.1 percent and 12 new models in its lineup, 2008 became Audi?s 13th consecutive year of record sales.
Building on the 964,151 cars sold in 2007, and bolstered by the December launch of the Q5 and the new A4, last year saw Audi dealers worldwide sell a cool 1,003,400 vehicles. December marked a 17.4 percent increase over the same period in 2007.
Courtesy of the 12 new Audi models brought to showrooms in the past year, the four rings benefited from the advantage of having the newest model range in the premium market. Of these, the standout models introduced in late 2007 and early 2008 include the B8 A4 sedan, the A4 Avant, the brand new Q5, and updates to the A3 and A6 models.
All is not roses, however. While Audi built on sales in the European and Asia-Pacific regions, sales in the US dropped 6.1 percent on the previous year, with 87,760 Audis finding homes. The United States is Audi?s third-largest export market.
Audi says its next target is to achieve 1.5 million annual vehicle sales by 2015.