It looks like another advertising war is flaring up in the media between Audi and BMW. This time, Audi US has fired the first shot from a Californian trench in the form of the all-new 2009 Audi A4, provoking BMW with the billboard line, ?Your move, BMW.?
Clearly an invitation too good to pass up, BMW has fired back with a billboard of its own: ?Checkmate?, raising its firepower with the German giant?s all-conquering 2009 BMW M3.
You?d think the reasonable response from BMW would be the regular 3 Series, but there are no rules in love and war.
So, round one: BMW - the M3 trumps Audi?s billboard. (At least, that is, until we?re visited by the next-gen 2010 Audi RS4.)
But if the battle uglies up, Audi could always throw the R8 on the table as a wildcard?