For years now Audi has coveted the number one position on the prestige sales charts. The release of 2008 sales figures for Germany show just how close it is now getting to claiming that 'prize'. In its domestic market, Audi sold 98,714 units of the A4, outselling the BMW 3-Series in the process.
The A4 was the second-best selling model in Germany, behind the Volkswagen Golf. Audi?s A6 and TT also topped their market segments. Audi also saw increased sales figures in Germany and across all of Western Europe.
Audi Chairman Rupert Stadler said, "Audi is presently experiencing stronger growth than any other premium brand in the region - and thanks to new models we will maintain this dynamism." Audi sold just over one million vehicles worldwide in 2008; behind BMW with total sales of 1.3 million.
Audi will this year be celebrating the company's 100th anniversary and will be looking to improve sales results in 2009. For this, Audi will be pinning its hopes on the launches of the S4 sedan and avant, A5 and S5 convertible and the rumoured TT-RS.