What does it take to be cool? If you donâ€™t know (I certainly donâ€™t) the answer can be found by taking a look at any of the current range of Aston Martinâ€™s, because they are apparently the epitome of cool â€“ and have the title to prove it.
The title was bestowed upon Aston Martin by CoolBrands, an initiative operated by the Superbrands organization in the UK. Superbrands provides expert and consumer opinion on the UKâ€™s strongest brands and is considered to be the â€œkey barometer of the nationâ€™s coolest brands, people and places.â€
Stephen Cheliotis, Chairman of the CoolBrands Council for 2008 commented, â€œThe top twenty cool brands are a reflection of our changing needs, wants and interests. On the one hand, things can become cool by virtue of their necessity or prevalence in your life. On the other, the things you really want but may know youâ€™ll never get.â€
A new Aston is definitely in the â€œnever getâ€ category for most of us regular folk. For the fortunate few who can afford one, it has to be nice to know that your car is no-longer just 'bespoke' â€“ itâ€™s now very cool as well.
It seems that all the good work under the stewardship of Ford has resulted in a lot of â€˜coolâ€™ for a manufacturer they [Ford] eventually sold for what amounted to automotive pocket change.
[Source: Aston Martin]