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2013 Chevrolet Corvette C7 To Utilise GM’s Global Design Strength

WHILE THE CORVETTE may never get an official Australian launch, the next-generation C7 Corvette is expected to at least take on a more worldly style.

Speaking with Automotive News this week, Ed Welburn, GM Vice President of Global Design, said that


WHILE THE CORVETTE may never get an official Australian launch, the next-generation C7 Corvette is expected to at least take on a more worldly style.

Speaking with Automotive News this week, Ed Welburn, GM Vice President of Global Design, said that Chevrolet will draw from the General's global talent pool in designing the new Corvette.

With design studios in Europe, China and even Australia, Welburn confirmed that GM has already put out a call for concepts. The all-new C7 Corvette is expected to debut in late 2012.

Nearly a dozen design studies have been submitted by GM's global design offices, Welburn describing them as "absolutely phenomenal."

Welburn said that the global approach to the new Corvette - a Chevrolet icon traditionally designed entirely in the US - will give the sports car an international flavour and a stronger appeal for younger buyers both at home and in the European market.

"We have challenges in the States with the Corvette," Welburn told Automotive News. "The average age of the customer is really rising." Figures from J.D. Power & Associates show that the average age of a Corvette buyer is 54.

Welburn said that the aim of the next Corvette will be to shrink its proportions, with a more aggressive style - inspired perhaps by last year's Stingray concept, including the concept's split rear window, an homage to earlier models.

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