Ford Australia's all-new small car 'star', the 2009 Ford Fiesta, shares pride of place on the Ford stand at the Melbourne Motor Show. Unveiled today and taking centre stage was the European-market Fiesta ECOnetic.
While identical aesthetically, the Fiesta ECOnetic gives Australian buyers their first look at one of Ford's latest weapons in the fight to offer the most environmentally-friendly car on the market.
"The Fiesta ECOnetic will be added to our Fiesta model line-up towards the end of 2009 and promises to be one of the most fuel efficient and lowest CO2 emitting vehicles ever offered for sale in Australia," Ford Australia President & CEO Marin Burela said.
"With the ECOnetic brand, you don't have to sacrifice style or performance to drive an environmentally advanced vehicle ?Fiesta ECOnetic is great to look at, just as good to drive and affordable too.
"Fiesta ECOnetic's reduced CO2 emissions come hand in hand with improved fuel efficiency, which means you could reduce your environmental footprint and save money on fuel costs."
The ECOnetic burns through just 3.7 litres of diesel per 100km and emits just 98 g/km of CO2 - an astonishing figure achieved through the use of improved aerodynamics, a low rolling-resistance drivetrain, low-viscosity gearbox and engine oils and a high-efficiency diesel engine. No hybrid tech, no regenerative braking, just a modern-day approach to old-school tech.
The ECOnetic will eventually make its way Downunder, however full specifications and pricing have yet to be revealed.
With the super-efficient Fiesta ECOnetic currently boasting a fuel economy figure that would make it the most eco-friendly vehicle in Australia, we're keenly awaiting its arrival to these shores. Bring it on Ford.