Kia has been working hard at making the SOUL into something of a cultural or fashion icon. And with all of its trendy accessories, colours and graphics options, it's well on its way to carving just such a niche.
To help reinforce that image in the minds of its potential owners, the Korean carmaker has gone to lengths to market the 2009 Kia SOUL through only the funkiest means.
Taz Ali, TMR reader and Aussie ex-pat toiling away in the UK, has snapped these shots of the Cabot Circus Shopping Complex in Bristol, adorned with a graffiti-style illustration of the SOUL.
No photography, no snappy black background, no cliched shot of the car tearing down the road, just a good unique bit of urban marketing. Excellent work.