2008 Jaguar XF wins Autocar Design Award

Aside from the new Subaru Impreza there was one other car that polarised the opinion of enthusiasts the world over in 2007 - Jaguar’s new XF. The XF has proven to be a love it or hate it design with some rather heated online debates taking place – the traditionalists vs the modernists – and of course the ever present Toyota folk who think the XF (and most other cars) look like a Lexus.

I am happy to sit in the “love-it” corner and it is with some satisfaction that I can report that Jaguar’s XF has won the 'Design Award' at the Autocar Awards 2007 which took place at The Royal Horticultural Halls in London last night. This prestigious prize is part of Autocar's annual tribute to outstanding achievements within the automotive industry and the people who work in it.

Autocar’s judging panel were said to be impressed with Jaguar’s success in producing a car that looks elegant, graceful and 'Jaguar-like'.

"This is the first time Jaguar has won this highly respected Autocar award for a production car and I'm absolutely thrilled it has been given to the new XF. It's wonderful to receive recognition for our efforts within the industry and from our ultimate critics - the motoring media," said Ian Callum, Jaguar's design director.

Available to order now, the XF made its public debut at the Frankfurt International Motor Show in September and is officially on sale from June next year.

Other notable awards for the XF include 'Most exciting car to be launched in 2007' voted for by readers of What Car? magazine and 'Interior of the Year Award 2007' from CAR magazine.

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