Feature Article: New Car Sales June 2010: VFACTS Figures Show Record-Breaking Sales, But Some Carmakers Missing Out
NEW CAR SALES JUNE 2010
So, a new vehicle market up 16.7 percent at the half-year mark, and on a trajectory to an all-time record high of 1.1 million sales… on those numbers, surely, everyone’s a winner.
Well, no. Not all manufacturers are on the same gravy train. You see, any brand, and any model, that is short of 16.7 percent growth, is losing market share.
And while it’s easy to get a cut of meat when there’s a feeding frenzy going on, when the market s... continue reading