Feature Article: Toyota Most Valuable Auto Brand, Beats BMW, Mercedes-Benz And Honda
A year of recall dramas and sticky pedals couldn't keep Toyota down in 2010, with the Japanese carmaker taking top spot as the world's most valuable automotive brand.
The BrandZ survey is run each year, picking and ranking the most valuable brands based on their dollar value and buyer feedback.
Ousting BMW from the number one position in Millward Brown's annual BrandZ survey, Toyota's brand value grew by 11 percent this year, peaking at US$24.2 billion.
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