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Mercedes-Benz Embarks On Trademark-Filing Frenzy In Preparation For EQ Sub-Brand

FRI, 12 AUG, 2016

In preparation for the launch of a rush of electric and alternative-powertrain vehicles, Mercedes-Benz has been busy filing trademarks for those ne...

Saab Officially Dead - Long Live NEVS

WED, 22 JUN, 2016

Saab devotees waiting patiently for the carmaker’s new owner to find its feet and kick the production line into gear, will have to settl...

Toyota Supra Trademark Registered Again - This Time In Europe

TUE, 7 JUN, 2016

Toyota may be taking its time, but a reborn Supra now looks more likely than ever thanks to some news from the trademarks office in Europe.

Z Marks The Spot As Aston Martin Registers DBZ Trademark

TUE, 7 JUN, 2016

A recent Aston Martin trademark filing in Europe points to a new member of the Aston Martin family, but with the British sportscar firm readying a ...

GM Trademarks GTS-R Name In Australia - Swansong For HSV?

TUE, 15 DEC, 2015

As sure as eggs, you can bet Holden and Holden Special Vehicles will be planning something extra-special to farewell the locally-built Commodore ra...

Ford Australia Planning Raptor Version Of Ranger Pickup?

MON, 15 JUN, 2015

Ford Australia has been busy with the paperwork at the trademark office, and the latest potential teasers concern its Ranger pickup.

Toyota Trademarks S-FR Name For New Supra?

SUN, 14 JUN, 2015

Toyota has sought to trademark the name ‘S-FR’, leading to further speculation a successor to the Supra is in the works.

Ford Falcon XR ‘Sprint’ Special Editions Planned For FG X Farewell?

FRI, 12 JUN, 2015

Ford could be planning some iconic special editions of its performance Falcon models as the nameplate enters its final 18 months of production.

Ford Files 'EcoBeast' Trademark: F-150 Green Monster On The Way?

TUE, 30 DEC, 2014

Ford has filed a trademark application for the name "EcoBeast", leading to speculation that a hard-core (yet frugal) version of the F-150...

Lexus Trademarks ‘LC’ Names In The US, New Coupe On The Way?

SAT, 6 DEC, 2014

Lexus filed paperwork in the US late last month to grab the rights to a pair of ‘LC’ names, sparking speculation that a new model is in...

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