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Volvo ‘Way To Market’ Plan Bypassing Motor Shows For The Internet

WED, 17 DEC, 2014

Volvo has announced a new angle on its global marketing strategy, which aims for a greater focus on the internet over traditional motor shows.

Toyota Tops Carmakers For Brand Value, Hyundai Hits Top 40: Interbrand

FRI, 10 OCT, 2014

For the 11th straight year, Japanese giant Toyota has been named the world’s most valuable automotive brand.

Mercedes-Benz Citan Pulls MacGyver Out Of Retirement: Video

FRI, 17 AUG, 2012

Mercedes-Benz has roped in actor Richard Dean Anderson to reprise his role as iconic 80s problem-solver MacGyver, in a new promotional bit for t...

General Motors Planning To Cut US$800m From North American Advertising Budget

MON, 2 MAR, 2009

If Optimus Prime was looking to General Motors to fund his GM-heavy Autobot army in the upcoming Transformers sequel, he’s got another think com...




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