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Alfa Romeo Refreshes Logo For New Giulia, Coming New Models

THU, 25 JUN, 2015

Alfa Romeo’s new Giulia sedan represents a renewed assault on the premium car market, and that calls for a branding makeover.

Fiat Chrysler Automobiles Emerges: New Name, New Logo

THU, 30 JAN, 2014

Following Fiat’s move to finalise its takeover of the Chrysler group earlier this month, the combined entity has emerged with a new name...

Cadillac To Introduce New Logo, Sans Wreath: Report

THU, 25 JUL, 2013

Cadillac may be planning to drop the iconic wreath from its badge, as part of a push to attract younger buyers to the brand.

Jaguar Rolls Out Refreshed Logo, New Marketing Strategy: Video

TUE, 13 MAR, 2012

Jaguar's leaping cat has been given the spit-and-polish treatment for 2012. Replacing the sharp angles of the previous graphic, the bran...

GM May Change Corporate Colour To Green In Post-Bankruptcy Revamp

THU, 9 JUL, 2009

AS GENERAL MOTORS moves ahead with its revitalisation plan and works to get itself out of bankruptcy, the automaking conglomerate is reportedly co...

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