THE 2010 LEXUS IS 250C hasn’t made it to Australian showrooms yet, but demand overseas already has production struggling to keep up.

Due in Australia’s Lexus dealerships in the third quarter of 2009, the Lexus IS 250C - sold internationally in both 250C and 350C guise - is being built at the brand’s Kyushu plant [...]

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LEXUS HAS ALREADY released the IS 250C in Japan - its first convertible since the SC430 - now the topless two-door is set to arrive here in the third quarter of this year.

But when it goes on sale, it won’t be the first time the IS convertible has landed on these shores.

Back in early [...]

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As part of its US launch, Lexus has unveiled a run of short television commercials designed to evoke a sense of fun and youthfulness in potential buyers, the video’s voiceover beckoning you to “live a little. A lot.”
“The IS C gives Lexus the opportunity to reveal its more dynamic and playful side,” states Dave Nordstrom, [...]

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The sleek new 2009 Lexus IS250C convertible has only just had its debut in the home islands, but already the droptop’s F-Sport package has been made available for those seeking to get a little more perfection out of the passionate pursuit.

With a performance and handling approach foremost in the F-Sport catalogue’s offerings, the range includes [...]

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The Lexus brand, despite the origin of its parent company, has only been operating in the Japanese market since 2005. While initial sales in the motherland were lower than the company expected, the launch of the LS460 in Japan in late 2006, with orders several times greater than expected, saw the brand become a solid [...]

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