HONDA’S FRESH NEW Insight has been going gangbusters in Europe, where the hump-backed hybrid has been flying out of showrooms.

According to figures from industry data analysts JATO Dynamics, the Insight comprehensively outsold every other vehicle in the hybrid and alternative fuel segment in its first month of European sales.

The news isn’t entirely surprising however, as [...]

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It may well be a sign of the times, but Honda would have to more than happy with the sales results of its Insight hybrid.

For the month of April, Honda’s new cut-price eco-warrior topped the sales charts in Japan. The success of the Insight marks a place in the history books for Honda, being the [...]

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The battle between Honda’s new hybrid warrior, the Insight and Toyota’s established player, the Prius, is finally underway.  Of course, the Prius in question is the current second-generation model, not the upcoming third generation Prius.
After months of competitive pricing announcements and fuel economy counter-claims between the two Japanese giants, Honda has stepped up to claim [...]

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Honda has already taken a tight grip of its purse strings in recent months, in the process killing off the keenly-awaited NSX successor as well as its Formula 1 program.

With the big budget items gone, Honda has now turned its cost-cutting attention to the places it will hurt most.

In North America Honda will reduce annual [...]

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Many a word has been used to describe the ‘hybrid war’ brewing between the Honda Insight and Toyota Prius, but in all honesty, there is no war. Yet.

While Honda will no doubt be keen to make an impact on Toyota’s hybrid market dominance, each will be more focused on winning new buyers to the segment [...]

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