OFFICIALLY REVEALED in July, BMW’s X1 crossover has now debuted in its first television commercial. While there is little hard information about the car, there’s a strong emphasis on lifestyle and fun.

Dubbed ‘Joy is the new BMW X1’, the TV spot aims straight for the heart of the cars’ younger target demographic. Slick editing moves [...]

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WITH THE FIRST official images sneaking out yesterday, BMW has been quick to follow up with the first official technical information about its all-new new X1 CUV.

Although Australian specifications are still to be finalised, the car is due to launch here in the first quarter of 2010. In the meantime, BMW has revealed details for [...]

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THE BMW X1 crossover concept was revealed back in October last year, but there hasn’t been a great deal of official word on the smallest Bimmer SUV/CUV since then.

Now, though, BMW has revealed new teaser images to keep us going.

The first image sees the X1 hit the beach, but some sort of spontaneous localised [...]

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