Pricing Options On A Car: Discrimination And Relativity

Pricing Options On A Car: Discrimination And Relativity

I want to talk to you about iDrive, which of course is BMW’s in-cabin computer system that provides an interface for its creature comforts – the satellite navigation, various entertainment options, the vehicle’s settings, your telephone, and so on.

I rather liked it even when it first appeared almost a decade ago on the 7 Series.

Then, [...]

With some cars and SUVs now boasting race-car power, which of the following is closest to your MOST STRONGLY-HELD view:

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