OFFICIALLY REVEALED in July, BMW’s X1 crossover has now debuted in its first television commercial. While there is little hard information about the car, there’s a strong emphasis on lifestyle and fun.

Dubbed ‘Joy is the new BMW X1’, the TV spot aims straight for the heart of the cars’ younger target demographic. Slick editing moves [...]

• 
• Comment
• Read More

WITH THE FIRST official images sneaking out yesterday, BMW has been quick to follow up with the first official technical information about its all-new new X1 CUV.

Although Australian specifications are still to be finalised, the car is due to launch here in the first quarter of 2010. In the meantime, BMW has revealed details for [...]

• 
• Comment
• Read More

BMW HAS TAKEN great pains to keep anticipation for the upcoming 2010 BMW X1 high, putting the hordes of Bimmer fans on a drip of close-up teaser photos and shots of camouflaged X1s tearing around town.

As all good things are wont to do however, a collection of official photos has made its way out of [...]

• 
• Comment
• Read More

WITH MORE IMAGES of the 2010 BMW X1 surfacing online, anticipation for BMW’s small new CUV is growing stronger. Now, BMW has offered up video of the X1 kicking it around gravel tracks, twisty roads and dirty mountain passes.

Filmed in Mallorca, Spain, the promotional video features BMW’s now famous psychedelic swirl camouflage patterns covering the [...]

• 
• Comment
• Read More

The BMW X1 Concept unveiled last year.

While images and video of the 2010 BMW X1 Concept were revealed late last year, a shot of the CUV completely unmasked has now surfaced online, at BMWBlog.

BMW’s X1 was recently snapped in the buff while shooting a commercial in Cologne, Germany. The first thing we noticed is that [...]

• 
• Comment
• Read More