THIS WEEK MARKS the launch of Toyota’s third generation Prius in Japan. After a long and teasing lead-up of information, photos and specifications, the new Prius looks set to build on the 1.25 million sales amassed to date for Toyota’s hybrid warrior.

Boasting a ‘90 percent-new’ hybrid drive system, with a larger 1.8 litre petrol [...]

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The battle between Honda’s new hybrid warrior, the Insight and Toyota’s established player, the Prius, is finally underway.  Of course, the Prius in question is the current second-generation model, not the upcoming third generation Prius.
After months of competitive pricing announcements and fuel economy counter-claims between the two Japanese giants, Honda has stepped up to claim [...]

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If you’re looking to replace your second-gen Prius but aren’t quite sure which way to go, Toyota would like to help. Toyota Motor Sales USA has just announced pricing and specifications for the five-model range of the new third-generation Prius.

Due to go on sale in late May, the new Prius will start from USD$21,000 (AUD$29,610) [...]

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