Is the Ford Mustang Mach-E electric SUV coming to Australia?
The Mustang Mach-E electric SUV is already sold in the UK and New Zealand, is factory-built in right-hand-drive, and the name has been trademarked locally. So what’s the hold-up Ford Australia?
The Ford Mustang Mach-E is understood to be weeks away from being confirmed for Australian showrooms – however the company remains tight-lipped on local introduction timing.
The Mustang Mach-E electric SUV is sold in the UK and New Zealand, is factory-built in right-hand-drive, and the name has been trademarked locally.
Ford Australia has also pledged to introduce four new electric or hybrid models by the end of 2024.
So why has Ford Australia not already confirmed the Mustang Mach-E for local introduction?
In an interview during the media preview for the Ranger Raptor, the boss of Ford Australia, Andrew Birkic, told Drive: “We certainly love the Mach-E. It’s an incredible vehicle and we know it certainly makes a great statement for the brand.
“It has a very strong presence and personality, and is doing really well in markets where it is sold.”
So why is the Ford Mustang Mach-E available in New Zealand and not Australia?
“New Zealand has different homologation requirements than Australia,” said Mr Birkic.
When pressed for an update on the likelihood of its Australian showroom arrival, Mr Birkic said: “It’s fair to say certainly we love it. And we’ve certainly had a look at it.”
Ford dealers hold Drive the Mustang Mach-E is almost certain to be introduced locally, but Australia is negotiating with the US over volume and pricing.
The Ford Mustang Mach-E is sold out in the US for up to 12 months, and prices just went up.
However, several dealers canvassed by Drive remain confident the Mach E will eventually be sold here, but in limited numbers.