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BMW Developing In-Car Advertising
BMW is working to expand its ConnectedDrive in-car infotainment system, with a trial program ‘virtual marketplace of the future’. The program is designed to make it easier for companies to ‘advertise’ while you’re on the m
BMW is working to expand its ConnectedDrive in-car infotainment system, with a trial program ‘virtual marketplace of the future’.
The program is designed to make it easier for companies to ‘advertise’ while you’re on the move - but only ads that are relevant to the driver’s current needs, and “only if the driver wants”.
BMW uses the example of a driver looking for somewhere on the satellite navigation system to refuel the vehicle, and being offered a free cup of coffee if they choose a particular service station.