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Toyota Mirai Gets Pace Colours On For NASCAR Racing Series

Toyota’s new Mirai has become the first-ever hydrogen-fuelled car to pace the NASCAR racing series, appearing at the weekend’s round 12 race. Revealed as a concept in 2013, the Mirai made its Japan-market sales debut last year. A launc


Toyota’s new Mirai has become the first-ever hydrogen-fuelled car to pace the NASCAR racing series, appearing at the weekend’s round 12 race.

Revealed as a concept in 2013, the Mirai made its Japan-market sales debut last year. A launch in the US, starting in California, is scheduled for October.

Sponsored by Toyota since 2011, the race in Richmond, Virginia, was seen as the perfect round to showcase the new ‘fuel cell’ car ahead of its launch.

"Bringing the Mirai to Richmond to pace this important race is another way for Toyota to showcase our innovation and environmental leadership,” Toyota USA marketing boss Ed Laukes said on the weekend.

Powered by an electric motor that draws energy from a hydrogen fuel-cell system, the water-emitting Mirai is a far cry from the 540kW petrol engines that drive the NASCAR racers.

It’s hoped that the weekend’s pace-car stunt will draw more than just the usual early-adopter type to the Mirai when it hits California, although they’ll need to prepare for a US$45,000 spend - including US$13,000 in government incentives, of course.

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