Subaru BRZ Rolls Into Australian Showrooms After Online Success

Buyers of Subaru's BRZ coupe, first launched in Australia some 18 months ago, can finally hammer out a deal in local showrooms - instead of on their computer keyboards. 

Initial supply restraints saw Subaru Australia take to the internet for BRZ sales, managing the entire enquiry, deposit and purchase process through its consumer website. 

The innovative approach worked, with the company's initial Australian allocation selling out in less than three hours.