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TMR Team | Aug, 07 2017 | 1 Comment

The price of Peugeot’s 208 light hatch and 2008 small SUV have come in for revision under the French brand’s new Australian importer in an attempt to kickstart flagging sales.

Price cuts of between three and five percent have been applied to non-performance variants of the 208 hatch and 2008 SUV to counter a sales slide that has seen Peugeot sell just 197 208 hatches for the first half of 2017, a 57.7 percent decline compared to 2016.

The new pricing structure sees the entry-level 208 Active model, powered by an 81kW 1.2-litre turbocharged three-cylinder petrol engine and matched to a six-speed automatic, start from $22,190 before on-road costs, a reduction of $300.

Peugeot 208 GT-Line
Peugeot 208 GT-Line

Higher up the range, prices have been trimmed by even more, with the high-spec 208 Allure and GT-Line now costing $24,990 and $26,990 respectively, a reduction of $1300. The 208 GTi hot hatch remains unchanged, priced at $29,990.

Peugeot’s 2008 compact SUV has managed a small sales increase so far this year with a 4.2 percent lift in sales on the back of a refreshed model introduced earlier this year, but with 249 sales for the first six-months of the year the 2008 is a long way off the pace of rivals like the Mazda CX-3, Mitsubishi ASX, and Honda HR-V.

Revised pricing for the base model 2008 Active now sees the range start from $25,490 plus on-road costs, or $1000 cheaper than before. The mid-spec Allure also drops in price by $1000 for a $29,990 price while the range-topping 2008 GT-Line is priced from $31,500 which is $1490 cheaper than before.

Peugeot 2008 Active
Peugeot 2008 Active

The 2008 range shares its 81kW/205Nm three-cylinder turbo engine and six-speed automatic with the 208 hatch.

The repositioned 2008 now undercuts the Toyota C-HR which starts at $26,990 when paired with a manual transmission, but still starts above the Honda HR-V, and Holden Trax, although the latter is only cheaper with a manual transmission.

Along with the new car pricing changes, Peugeot has also revised the price of metallic paint across the range with the previous $990 option now costing $590 on the 208 and 2008, or $690 on the 508.

 

Pricing

208 Active - $22,190 (-$300)
208 Allure - $24,990 (-$1300)
208 GT-Line - $26,990 (-$1300)
208 GTi - $29,990 (unchanged)

2008 Active - $25,490 (-$1000)
2008 Allure - $29,990 (-$1000)
2008 GT-Line - $31,500 (-$1490)

MORE: Peugeot News and Reviews

 
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